Top 5 Beauty Retail Apps on iOS in Portugal for Q4 2022

In the fourth quarter of 2022, the top 5 beauty retail apps on iOS in Portugal demonstrated varied performance trends. Let's delve into the weekly downloads, revenue, and active user metrics for these apps, based on data from Sensor Tower.

Sephora - Maquilhagem e Perfum saw fluctuating weekly downloads, peaking at around 2.8K in the last week of December. The app experienced a significant increase in downloads around late November, reaching approximately 2.7K. Throughout the quarter, the weekly downloads ranged from 842 to 2.8K.

LOOKFANTASTIC: Beauty & Makeup maintained a relatively stable download rate, with weekly downloads fluctuating between 172 and 451. The highest downloads were recorded in the week of November 21, with around 451 downloads. Active users for the app showed a downward trend towards the end of the quarter, starting at 1.5K in late September and dropping to approximately 1.2K by the end of December.

Douglas – Perfumes e Cosmética displayed a steady increase in weekly downloads, particularly in the last week of December, when downloads peaked at around 489. The app experienced consistent growth in downloads from late October to December, with figures ranging from 207 to 489.

BEAUTY BAY had a modest performance in terms of downloads, with the highest number being 65 in the week of October 24. Active users for the app remained relatively stable throughout the quarter, hovering around 200 to 279. The app saw a slight decline in active users towards the end of November but maintained consistency overall.

Perfumerías DRUNI experienced low but steady download numbers, with a peak of 54 downloads in the week of October 24. Active users for the app showed a gradual increase, starting at 44 in late September and reaching up to 125 by the first week of December.

These insights provide a snapshot of the performance of the top beauty retail apps in Portugal on the iOS platform for Q4 2022. For more detailed data and insights, visit Sensor Tower.